About Us

As a purveyor of fine jewelry for over 45 years, Carreras Jewelers is committed to providing honest, highly knowledgeable, creative and unparalleled service.

Specializing in one of a kind Estate pieces, diamonds, fine gold, sterling silver, color gemstones and pearls, Carreras always has the perfect gift to celebrate every life event. Carreras also provides detailed appraisals for insurance purposes, jewelry redesign, repair services and jewelry buying.

Carreras is a member of the Libbie & Grove Association. Click the logo above to go to this website.

Located in the heart of traditional Richmond in the historical Libbie and Grove shopping district, Carreras welcomes new and familiar faces.  Enjoy a taste of Richmond by spending your day shopping on the avenues of Libbie and Grove and let the expert staff at Carreras teach you about making affordable, educated jewelry decisions.

Carreras is a member of the American Gem Society – AGS.

The vision instilled by our founder, Bill Carreras: Carreras Jewelers will fill the missing niche in Richmond, VA by providing the finest in gems & jewelry, and personally educating our customers about diamonds and all jewelry giving them the opportunity to make fair and informed decisions.

This esteemed society was formed in 1934.  To be a member requires gemological proficiency, truthfulness, high ethical standards, and re-examination each year by educators and peers to maintain membership. As an American Gem Society jeweler, Carreras operates with knowledge and ethics, and promises you true value for your jewelry dollar.

Click the diamond photo above to see our AGSBlingBlog.

The award winning Carreras team sets the highest standard for customer service with  extremely qualified and educated diamond sales representatives and certified Gemologist Appraisers.

The Core Values embodied by every Carreras team member are:

1. Exceed customer expectation by treating every customer as an honored guest.
2. Offer top quality products at fair and competitive prices.
3. Encourage involvement in the Community and continuously build relationships with local Charities.
4. Always provide honest and fair information to solve any request, challenge or problem.

The History of Carreras Ltd

Over 45 years ago, William Carreras began his career by representing a jeweler and selling diamond engagement rings to his classmates while studying business at the University of Virginia. While still in school, the growth necessitated the opening of an office just off campus.

Upon graduation from UVA in 1965, Mr. Carreras spent the summer in Europe studying diamond cutting, design, and jewelry fashion. In November, 1965, he opened a small 90 sq. foot office in Richmond’s financial district. His inventory consisted of three diamonds. Concentration was still engagement rings on college campuses with representatives at ten state and regional schools. Customers and their parents began asking for additional jewelry items such as pearls and earrings. Customers and inventory grew.

Mr. Carreras soon outgrew the one-room office and moved into a 480 sq. foot up-stairs salon. For the first time, the invenotry required a small safe. Grwoth continued and in 1970 the move was made to the penthouse of Richmond’s first high-rise apartment building. The same year, Rejena became his wife and business partner.

In 1971, the Carreras husband-wife team opened salons in Hilton Head, S.C. and in the Tides Inn resort hotel in Irvington, VA. As the customer base continued to grow, it was evident that the firm had to expand and go “public” with a ground-level store. In the fall of 1977, the Grand Salon in the Sovran Plaza opened with three employees. During this time period, most jewelry manufacturers began lowering the quality of products offered. This forced the Carreras’ to begin on-site and contractural manufacturing, controlling the quality of stones and workmanship.

Five years after opening the Grand Salon, the Petit Salon was opened in Richmond’s West End. The expansions and growth caused the close of the two out-of town operations. The addition of the engagement salon, adjacent to the Petit Salon was soon developed. At this time, this was the industry’s only store catering entirely to the engagement market.These salons would eventually condense and close for the entire business to be concentrated at the Libbie Avenue Salon.

As Carreras moved into the 90’s the original philosophy of offering the highest quality gems and jewelry remained true.

Ever since, the loyal support of discerning, value-oriented customers has propelled Carreras Ltd to be distinguished as Richmond’s premier jeweler today as it thrives on Libbie Avenue.